Scientific and Farmer-Centric
As a dynamic group of visionary environmental and agricultural scientists, we're driven by our unwavering commitment to empower agriculture and create a lasting impact on our planet
Carbon Friendly is a global leader in nature-based carbon solutions, pioneering soil carbon projects and regenerative agriculture programs across Australia, the United States, and Africa.
We achieved a world-first with the registration of VCS 4118 Ground-Truth Australian Orchards, the first soil carbon project under Verra’s VM0042 applying the rigorous “Measure and Re-measure” quantification framework. Each credit we generate is completely traceable and fully transparent, backed by direct, annual soil testing.
Farmer-Centered
We work directly with farmers to implement real, measurable regenerative practices, focusing on improving soil health.
85% of income goes directly to farmers, enabling on-farm reinvestment and longevity.
Experts in Agricultural Solutions
The Carbon Friendly team is made up of environmental and agricultural scientists with a deep commitment to enabling sustainable practices.
Our team has extensive expertise in the carbon inset and offset process with over 1,400 Agri GHG assessments performed over the past 15 years.
Our Team
Dr. Francois Visser
Chief Executive Officer
Ph.D. in Carbon Accounting in Agri Supply Chains, M.Sc. in Agricultural Economics and MBA. Expert knowledge of GHG climate impact assessments for food and fibre production and regenerative farming systems. Specialist in carbon offset and inset modelling and sustainable supply chain solutions.
Ms. Mariki Visser
Chief Operating Officer & Co-Founder
Experienced entrepreneur passionate about soil improvement, overseeing strategy, operations, and finance for major carbon projects across Australia and the U.S. Expertise in Carbon Markets and agricultural nature-based carbon removal methodologies supports stakeholder engagement, investment structuring, and compliance, advancing the company’s delivery of high-integrity carbon removal projects.
Dr. Quan Nguyen
Head Scientific & Strategic Development
Ph.D. in Soil Fertility & Quality, M.Sc. Animal Sci. & Vet Medicine. Expert knowledge of GHG emissions and natural capital accounting, Scope 1 & 3 mitigation strategies, Carbon and Nitrogen modelling, Life Cycles Assessment (LCA) of agricultural production systems, Net-Zero Science Based Targets (SBTi) and supply chain solutions.
Dr. Majella Mumford
Head GHG Assessments, Senior Analyst
Ph.D. in Environmental Science. Expert knowledge of GHG emissions accounting and assessment for agricultural production systems and the food and fibre supply chain. Experienced in ISO14064-2, Verra and Gold Standard registrations.
Dr. Maria Batool
Manager Carbon Projects (AgriScience)
Ph.D. in Agriculture & Food Sustainability (UQ, Australia). 8+ years of research and field experience in soil health, sustainable agricultural land management (ALM) and regenerative agriculture carbon projects. Expertise in Verra/CAR methodologies, carbon insetting frameworks, MRV, third-party audits, stakeholder coordination and end-to-end carbon project delivery across Australia and the United States ensuring compliance against applicable carbon Standards.
Mr. Owen Walsh
Carbon Program Manager
B.S. in Environmental Science (UCSB). Skilled in geospatial analysis, with experience in public-facing data systems.
Strong foundation in environmental program operations, stakeholder engagement, and policy tracking, with prior hands-on work supporting farm-level waste management and sustainability practices. Extremely enthusiastic about the crossroads between carbon reduction and regenerative agriculture.
Dr. Haris Butt
Sustainability Analyst
Ph.D. in Agriculture. Experience in GHG assessment and emissions analysis for agricultural production systems, carbon project technical analysis, and sustainable production systems. Strong background in soil health, soil biological processes, plant protection, and applied field- and laboratory-based research. Skilled in technical reporting and geospatial analysis. Interested in translating agricultural science into practical climate and sustainability outcomes.
Dr. Tommy Fenster
Technical Expert: Regenerative Farming Systems
Ph.D. in Horticulture & Agronomy (Agroecology), M.Sc. Biology. Expert knowledge of ecosystem service quantification in regenerative agriculture, inter-ecosystem interactions, sustainable land management practices, and applied viticulture and winemaking. Part of the leading Gaudin Lab at UC Davis, California – focusing on Agroecological Intensification & Diversification, Roots & Rhizosphere Ecology, and Soil Health.
Mr. Oscar Espinosa Mijares
Global Commercial Lead –
Carbon Markets
M.A. Communication & Culture (Universidad de Buenos Aires); B.A. Philosophy, Honors (Universidad Iberoamericana). A decade advancing Latin America’s climate economy: founded Mexico’s first industrial-scale bioenergy company and led commercial strategy and international affairs at its largest nature-based solutions developer, commercializing a 72-project credit portfolio and channeling US$6M+ to 70+ farming and forestry communities. Leads Carbon Friendly’s global credit sales, offtake structuring and corporate partnerships, with C-suite experience across Nestlé, PepsiCo, ADM and Heineken. Board Member, World Bioenergy Association; UNFCCC Observer at COP25, COP28 and COP30. Languages: Spanish, English and German.