Scientific and Farmer-Centric
As a dynamic group of visionary environmental and agricultural scientists, we're driven by our unwavering commitment to empower agriculture and create a lasting impact on our planet
Carbon Friendly is a global leader in nature-based carbon solutions, pioneering soil carbon projects and regenerative agriculture programs across Australia, the United States, and Africa.
We achieved a world-first with the registration of VCS 4118 Ground-Truth Australian Orchards, the first soil carbon project under Verra’s VM0042 applying the rigorous “Measure and Re-measure” quantification framework. Each credit we generate is completely traceable and fully transparent, backed by direct, annual soil testing.
Farmer-Centered
We work directly with farmers to implement real, measurable regenerative practices, focusing on improving soil health.
85% of income goes directly to farmers, enabling on-farm reinvestment and longevity.
Experts in Agricultural Solutions
The Carbon Friendly team is made up of environmental and agricultural scientists with a deep commitment to enabling sustainable practices.
Our team has extensive expertise in the carbon inset and offset process with over 1,400 Agri GHG assessments performed over the past 15 years.
Our Team
Chief Executive Officer
PhD in Carbon Accounting in Agri Supply Chains, MSc in Agricultural Economics and MBA. Expert knowledge of GHG climate impact assessments for food and fibre production and regenerative farming systems. Specialist in carbon offset and inset modelling and sustainable supply chain solutions.
Chief Operating Officer & Co-Founder
Experienced entrepreneur and Chief Operating Officer of Carbon Friendly, leading the operational, financial, and strategic delivery of large-scale carbon projects in Australia and the U.S. With deep expertise in global carbon markets and Verra’s VM0042 methodology, she drives stakeholder engagement, investment structuring, and compliance, positioning Carbon Friendly as a trusted innovator in high-integrity carbon removals.
Head Scientific & Strategic Development
PhD in Soil Fertility & Quality, MSc. Animal Sci. & Vet Medicine. Expert knowledge of GHG emissions and natural capital accounting, Scope 1 & 3 mitigation strategies, Carbon and Nitrogen modelling, Life Cycles Assessment (LCA) of agricultural production systems, Net-Zero Science Based Targets (SBTi) and supply chain solutions.
Dr Majella Mumford
Head GHG Assessments, Senior Analyst
PhD in Environmental Science. Expert knowledge of GHG emissions accounting and assessment for agricultural production systems and the food and fibre supply chain. Experienced in ISO14064-2, Verra and Gold Standard registrations.
Dr Maria Batool
Manager Carbon Projects (AgriScience)
PhD in Agriculture and Food Sustainability (Australia), M.S. in Molecular Biology (Turkey). B.Sc. (Honors) in Agriculture. Specialized knowledge in soil amendments and sustainable agricultural land management (ALM) to enhance soil health. Experienced in VCS project development under Verra methodologies, including VM0042, VMR0008, and AMS-III. BA. Keen interest in soil carbon capture, storage solutions, and agricultural economic modeling tools. Multilingual: English, Urdu, Turkish, Hindi, Punjabi
Technical Expert: Regenerative Farming Systems
PhD Candidate in Horticulture & Agronomy (Agroecology), MSc. Biology. Expert knowledge of ecosystem service quantification in regenerative agriculture, inter-ecosystem interactions, sustainable land management practices, and applied viticulture and winemaking. Part of the leading Gaudin Lab at UC Davis, California – focusing on Agroecological Intensification & Diversification, Roots & Rhizosphere Ecology, and Soil Health.
Mr Owen Walsh
Carbon Program Manager
B.S. in Environmental Science (UCSB). Skilled in geospatial analysis, with experience in public-facing data systems.
Strong foundation in environmental program operations, stakeholder engagement, and policy tracking, with prior hands-on work supporting farm-level waste management and sustainability practices. Extremely enthusiastic about the crossroads between carbon reduction and regenerative agriculture.
Dr Haris Butt
Sustainability Analyst
Bachelor’s & PhD in Agriculture. Expertise in soil health, and sustainable production systems. Strong background in soil biological processes, plant protection, and applied field- and laboratory-based research. Experienced in project development, data management, and internal quality control systems. Proficient in geospatial analysis and land assessment using QGIS, and digital imagery platforms. Skilled in spatial mapping, environmental data verification, and technical documentation. Experience in project coordination and compliance-focused workflows.
Interest in GIS analytics, environmental modelling, and programming applications for sustainability solutions.